Sagebrush Unroasted

Yemen Mokha Matari Limited Edition Black Label | Green Coffee Beans

$33.54
Size:
Quantity:

Recommended Roast Level


Full City Plus (Dark)


Tasting Notes


This is our second Yemen offering, and after the success of our first, we knew we had to get more from this region. From the first cupping, we were blown away by the richness and rustic appeal. This dark roast coffee has the perfect contrast of a smooth full-body and bold, complex taste. The warm flavor of cinnamon spice pairs perfectly with the bittersweetness of chocolate. A fruited finish, reminiscent of dried apricots, adds a balanced sweetness to the brew, providing a unique and memorable drinking experience. 


Fatoum Muslot Coffee Production


Matari is one of the few coffees from the growing regions surrounding the high-altitudes of Sana'a that was traditionally kept separate. All others were mixed to form "Sana'ani coffee" with decidedly mixed outcomes. But coffee in Bani Matari is a bit different, tall old-growth trees that appear like a fruit orchard than a typical coffee farm (well, NO coffee production in Yemen looks like a coffee farm anywhere else!). This lot was secured through Fatoum Muslot, who took over the family coffee business started by her father back in the 1950s. They've long exported Yemeni coffee, and since Fatoum has started managing the group, she has worked to implement practices such as more stringent hand sorting and using Ecotact storage bags in order to directly affect their coffee's overall quality. We're quite pleased with the physical condition of both coffees we bought from Fatoum this year, the lack of underripe coffee and shipping in Ecotact liners has really benefitted the resulting cup quality. During their long history in the coffee trade they've forged longstanding connections with farming groups in several growing regions, and because of these connections, are able to buy coffee in a more direct way. This lot is made up of coffee from roughly 100 farmers in Bani Matari, who on average have 1000 trees planted on less than 1/2 hectare of land. Altitude is extremely high, starting around 2000 meters and stretching upwards of 2400 meters above sea level. It's been a few years now since we've picked up Yemeni coffee, not necessarily by choice, but mainly due to the difficulties exporting from a country at war. The situation there is still quite dire, and I'm amazed that anything is making it out of the country.


Highlights



Roast Level: Full City Plus (Dark)
Processing: Dry (Natural Process)
Region: Asia
Flavor Notes: Cinnamon, Chocolate, Dried Apricot
Body: Bold, Complex, Earthy
Classification: Black Label
Recommended Brew Methods: Drip, Pour OverFrench Press
Country Region: Bani Matari
Certification: Direct Trade
Farm: Various Smallholder Farms
Producer: Fatoum Muslot
Varietal: Heirloom Cultivars
Altitude: 2000-2400m

Since our inception, fast free shipping has been one of our tenants as a company.  So it took a long time for me to come to a decision to eliminate the free portion of that sentence.  I know we all want free, so taking that away is putting a lot of trust in you guys to be able to understand my reasoning and trust my math.  I'm going to list a few reasons I moved away from the free shipping model all-together below.  I'd love to hear from you if you think this is a bad decision or if you appreciate me putting the shipping cost decisions in your hands.

Our Latest Analysis of April - July 2020 Deliveries Shows:

USPS:  Average Delivery is about 4 days, ~2% are taking longer than 9 days

FedEx: Average Delivery is about 3.25 days, 0.5% are taking longer than 7 days

Free is Never Really Free

Full disclosure, free shipping isn't really free shipping.  I am paying to ship you your coffee, so you're either paying for it buried in the price of the coffee beans or at the end at checkout.  I think the psychology of free shipping is that you don't end up at the checkout and find out that you need to spend another 30% to get your items.  That's a very real thing and I hope to have a simple pricing model to help you avoid that sticker shock.  Before I get there, let me tell you what I used to do.  It used to cost me about $9.00 to ship 5lbs of coffee (USPS just raised their prices...again).  So what I did was add $1.80 to each pound as I calculated the selling price.  I then had $5 shipping for under $35 orders to try to drive the customer (you) to buy about 5lbs of coffee and make the math work.

There have been several flaws with this model.  First off, it made the cost per lb look like we're WAY more expensive than other green coffee resellers in the market.  Second, it really stops working when someone orders less than 5lbs and more than 5lbs, because the cost to ship 5lbs-30lbs per pound is much less than $1.80/lb.  So it kind of narrowed our market.  Third, we have recently been able to negotiate even better rates with FedEx and blown up the $1.80/lb model.  We can now do a 2-day Padded Pak at an amazing rate and fit 10lbs in it.  THe irony of a free shipping model is that it is less transparent.  If I'm going to be completely transparent with my cost model, then you'll recognize a good deal when you see it and we're all happier.  Transparency makes the whole sales process work better.

So we now include our pricing without shipping and add it on at the end.  To help you optimize your buying experience our shipping pricing is listed below.

Pricing Updated 12/6/2020

 0-5lbs

USPS Priority = $8.50

Fedex 2 day (No Sat / Sun) = $10.00

Or as little as $1.70/lb

6-10lbs

USPS Priority = $16.50

Fedex 2 day (No Sat / Sun) = $10.00

Or as little as $1.00/lb

10-15lbs

USPS Priority = $24.50

Fedex 2 day (No Sat / Sun) = $19.00

Or as little as $1.27/lb

16-20lbs

USPS Priority = $32.50

Fedex 2 day (No Sat / Sun) = $19.00

Or as little as $0.95/lb

21-25lbs

USPS Priority = $40.50

Fedex 2 day (No Sat / Sun) = $28.00

Or as little as $1.12/lb

26-30lbs

USPS Priority = $48.50

Fedex 2 day (No Sat / Sun) = $28.00

Or as little as $0.93/lb

31-35lbs

USPS Priority = $56.50

Fedex 2 day (No Sat / Sun) = $37.00

Or as little as $1.06/lb

36-40lbs

USPS Priority = $64.50

Fedex 2 day (No Sat / Sun) = $37.00

Or as little as $0.93/lb

41-45lbs

USPS Priority = $72.50

Fedex 2 day (No Sat / Sun) = $46.00

Or as little as $0.98/lb

46-50lbs

USPS Priority = $80.50

Fedex 2 day (No Sat / Sun) = $46.00

Or as little as $0.92/lb

>50lbs

Contact us to get a quote

 

      We believe that with this schedule your coffee will be ready when you are, every time.

      Also, if you order before 6am AZ on most days, we'll be able to include it in that day's production, but depending on volume it may go out the next day.  We hope as we grow, we'll still be able to meet these commitments.

      We love talking to our customers.  

      • Have a question about our coffees?  We can help with that.
      • Have a question about our roasted coffee or tea?  Yeah, we'll help there too.
      • Want to know more about your order?  Not a problem.
      • Want to chat with someone about life in general?  We're pretty busy, but sure...why not.

      We have someone ready to assist you weekdays from 9 AM - 3 PM (AZ).  If we don't pick up, we're probably roasting coffee and will get back to as quickly as we can.

        • Call or Text us at 480-977-3790
        • Write a note in the form below.
        • Email us at sales@sagebrushunroasted.com
        • We're located at: 393 W Warner Rd. Suite 121 Chandler, AZ 85225

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