Sagebrush Unroasted

Honduras Roel Edgardo Henriquez | Green Coffee Beans

$6.77
Size:
Quantity:

Recommended Roast Level:


City Plus (Medium)


Tasting Notes:


We think that Honduran coffees are the best-kept secret in the coffee industry. They are generally more complex than a typical Latin American coffee bean, and yet they have the smooth and rich notes that make Latin American coffees famous. This coffee is more fruit-forward with notes of berry, perhaps a raspberry jam. The rich, tart taste of berry pairs exceptionally with the mellow sweetness of melon. A subtle floral finish adds the perfect aroma to the cup. The juicy body and clean mouthfeel makes this coffee an ideal morning brew.

El Ajagual Coffee Production:


Roel Edgardo Henriquez Romero owns the 17-hectare farm called El Ajagual, where he grows IHCAFE 90 variety coffee. The coffee is picked ripe and de-pulped the following day, then fermented dry for 36 hours before being put on the patio to dry. It's finished in the solar drier. The drying time for this Honey lot takes 31 days.


Highlights:



Recommended Roast Level: City Plus (Medium)
Processing: Honey Process
Region: Central America
Flavor Notes: Raspberry Jam, Melon, Floral
Body: Juicy, Complex
Classification: Brown Label
Recommended Brew Methods: Drip, Pour OverEspresso
Country Region: Talgua Lempira, Las Lajitas
Certification: Direct Trade
Farm: El Ajagual
Producer: Roel Edgardo Henriquez Romero
Varietal: IHCAFE 90
Altitude: 1100m

Since our inception, fast free shipping has been one of our tenants as a company.  So it took a long time for me to come to a decision to eliminate the free portion of that sentence.  I know we all want free, so taking that away is putting a lot of trust in you guys to be able to understand my reasoning and trust my math.  I'm going to list a few reasons I moved away from the free shipping model all-together below.  I'd love to hear from you if you think this is a bad decision or if you appreciate me putting the shipping cost decisions in your hands.

Our Latest Analysis of April - July 2020 Deliveries Shows:

USPS:  Average Delivery is about 4 days, ~2% are taking longer than 9 days

FedEx: Average Delivery is about 3.25 days, 0.5% are taking longer than 7 days

Free is Never Really Free

Full disclosure, free shipping isn't really free shipping.  I am paying to ship you your coffee, so you're either paying for it buried in the price of the coffee beans or at the end at checkout.  I think the psychology of free shipping is that you don't end up at the checkout and find out that you need to spend another 30% to get your items.  That's a very real thing and I hope to have a simple pricing model to help you avoid that sticker shock.  Before I get there, let me tell you what I used to do.  It used to cost me about $9.00 to ship 5lbs of coffee (USPS just raised their prices...again).  So what I did was add $1.80 to each pound as I calculated the selling price.  I then had $5 shipping for under $35 orders to try to drive the customer (you) to buy about 5lbs of coffee and make the math work.

There have been several flaws with this model.  First off, it made the cost per lb look like we're WAY more expensive than other green coffee resellers in the market.  Second, it really stops working when someone orders less than 5lbs and more than 5lbs, because the cost to ship 5lbs-30lbs per pound is much less than $1.80/lb.  So it kind of narrowed our market.  Third, we have recently been able to negotiate even better rates with FedEx and blown up the $1.80/lb model.  We can now do a 2-day Padded Pak at an amazing rate and fit 10lbs in it.  THe irony of a free shipping model is that it is less transparent.  If I'm going to be completely transparent with my cost model, then you'll recognize a good deal when you see it and we're all happier.  Transparency makes the whole sales process work better.

So we now include our pricing without shipping and add it on at the end.  To help you optimize your buying experience our shipping pricing is listed below.

Pricing Updated 12/6/2020

 0-5lbs

USPS Priority = $8.50

Fedex 2 day (No Sat / Sun) = $10.00

Or as little as $1.70/lb

6-10lbs

USPS Priority = $16.50

Fedex 2 day (No Sat / Sun) = $10.00

Or as little as $1.00/lb

10-15lbs

USPS Priority = $24.50

Fedex 2 day (No Sat / Sun) = $19.00

Or as little as $1.27/lb

16-20lbs

USPS Priority = $32.50

Fedex 2 day (No Sat / Sun) = $19.00

Or as little as $0.95/lb

21-25lbs

USPS Priority = $40.50

Fedex 2 day (No Sat / Sun) = $28.00

Or as little as $1.12/lb

26-30lbs

USPS Priority = $48.50

Fedex 2 day (No Sat / Sun) = $28.00

Or as little as $0.93/lb

31-35lbs

USPS Priority = $56.50

Fedex 2 day (No Sat / Sun) = $37.00

Or as little as $1.06/lb

36-40lbs

USPS Priority = $64.50

Fedex 2 day (No Sat / Sun) = $37.00

Or as little as $0.93/lb

41-45lbs

USPS Priority = $72.50

Fedex 2 day (No Sat / Sun) = $46.00

Or as little as $0.98/lb

46-50lbs

USPS Priority = $80.50

Fedex 2 day (No Sat / Sun) = $46.00

Or as little as $0.92/lb

>50lbs

Contact us to get a quote

 

      We believe that with this schedule your coffee will be ready when you are, every time.

      Also, if you order before 6am AZ on most days, we'll be able to include it in that day's production, but depending on volume it may go out the next day.  We hope as we grow, we'll still be able to meet these commitments.

      We love talking to our customers.  

      • Have a question about our coffees?  We can help with that.
      • Have a question about our roasted coffee or tea?  Yeah, we'll help there too.
      • Want to know more about your order?  Not a problem.
      • Want to chat with someone about life in general?  We're pretty busy, but sure...why not.

      We have someone ready to assist you weekdays from 9 AM - 3 PM (AZ).  If we don't pick up, we're probably roasting coffee and will get back to as quickly as we can.

        • Call or Text us at 480-977-3790
        • Write a note in the form below.
        • Email us at sales@sagebrushunroasted.com
        • We're located at: 393 W Warner Rd. Suite 121 Chandler, AZ 85225

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