Sagebrush Unroasted | Archived

Guatemala La Esperanza Gold Label | Green Coffee Beans

$6.83 $8.54
Size:
Quantity:

Recommended Roast Level


Medium (City Plus)


Tasting Notes


We have had a coffee from the La Bolsa farm for several years as our flagship Guatemalan coffee.  It has been so consistent for so long it is almost like a blend.  This year the La Bolsa still tested very good but had a different flavor profile.  Honestly, I just didn't like it as much and felt like I was going to have to change up the coffee profile.  So I went to our samples and looked for one that would be similar to the La Bolsa we've had.  That was an exercise worth completing because I ended up with this beauty.  I believe this is the single best Guatemalan coffee I've ever tasted.  I ordered more of this coffee than anyone I've ordered in the past because I have such confidence in it.  It is a stunning cup of coffee and makes it so I don't miss our La Bolsa.  I'm hoping you feel the same way.


Guatemala La Esperanza Coffee Production


Don Evelio Nicolás Hernández bought the farm in 1983, and named it for his desire for a new start in La Democracia. Over the years his family grew and he expanded the farm, buying adjacent lots. Access to the specialty coffee market has meant a great deal to Elevio and his family.

Chalum and fruit trees shade the plants, but the steep slope here does much to diffuse afternoon sunlight. In addition to coffee, the farm grows bananas and other fruits.


Highlights:


Roast Level: Medium (City Plus)
Processing: Washed (Wet Process)
Region:
Huehuetenango
Flavor Notes: Chocolate, Vanilla, Caramel
Certification: Direct Trade
Farm: Don Evelio Nicolás Hernández
Altitude: 1600m
Grade: SHB
Varietal:
Bourbon, Typica, Caturra

Since our inception, fast free shipping has been one of our tenants as a company.  So it took a long time for me to come to a decision to eliminate the free portion of that sentence.  I know we all want free, so taking that away is putting a lot of trust in you guys to be able to understand my reasoning and trust my math.  I'm going to list a few reasons I moved away from the free shipping model all-together below.  I'd love to hear from you if you think this is a bad decision or if you appreciate me putting the shipping cost decisions in your hands.

Our Latest Analysis of April - July 2020 Deliveries Shows:

USPS:  Average Delivery is about 4 days, ~2% are taking longer than 9 days

FedEx: Average Delivery is about 3.25 days, 0.5% are taking longer than 7 days

Free is Never Really Free

Full disclosure, free shipping isn't really free shipping.  I am paying to ship you your coffee, so you're either paying for it buried in the price of the coffee beans or at the end at checkout.  I think the psychology of free shipping is that you don't end up at the checkout and find out that you need to spend another 30% to get your items.  That's a very real thing and I hope to have a simple pricing model to help you avoid that sticker shock.  Before I get there, let me tell you what I used to do.  It used to cost me about $9.00 to ship 5lbs of coffee (USPS just raised their prices...again).  So what I did was add $1.80 to each pound as I calculated the selling price.  I then had $5 shipping for under $35 orders to try to drive the customer (you) to buy about 5lbs of coffee and make the math work.

There have been several flaws with this model.  First off, it made the cost per lb look like we're WAY more expensive than other green coffee resellers in the market.  Second, it really stops working when someone orders less than 5lbs and more than 5lbs, because the cost to ship 5lbs-30lbs per pound is much less than $1.80/lb.  So it kind of narrowed our market.  Third, we have recently been able to negotiate even better rates with FedEx and blown up the $1.80/lb model.  We can now do a 2-day Padded Pak at an amazing rate and fit 10lbs in it.  THe irony of a free shipping model is that it is less transparent.  If I'm going to be completely transparent with my cost model, then you'll recognize a good deal when you see it and we're all happier.  Transparency makes the whole sales process work better.

So we now include our pricing without shipping and add it on at the end.  To help you optimize your buying experience our shipping pricing is listed below.

Pricing Updated 12/6/2020

 0-5lbs

USPS Priority = $8.50

Fedex 2 day (No Sat / Sun) = $10.00

Or as little as $1.70/lb

6-10lbs

USPS Priority = $16.50

Fedex 2 day (No Sat / Sun) = $10.00

Or as little as $1.00/lb

10-15lbs

USPS Priority = $24.50

Fedex 2 day (No Sat / Sun) = $19.00

Or as little as $1.27/lb

16-20lbs

USPS Priority = $32.50

Fedex 2 day (No Sat / Sun) = $19.00

Or as little as $0.95/lb

21-25lbs

USPS Priority = $40.50

Fedex 2 day (No Sat / Sun) = $28.00

Or as little as $1.12/lb

26-30lbs

USPS Priority = $48.50

Fedex 2 day (No Sat / Sun) = $28.00

Or as little as $0.93/lb

31-35lbs

USPS Priority = $56.50

Fedex 2 day (No Sat / Sun) = $37.00

Or as little as $1.06/lb

36-40lbs

USPS Priority = $64.50

Fedex 2 day (No Sat / Sun) = $37.00

Or as little as $0.93/lb

41-45lbs

USPS Priority = $72.50

Fedex 2 day (No Sat / Sun) = $46.00

Or as little as $0.98/lb

46-50lbs

USPS Priority = $80.50

Fedex 2 day (No Sat / Sun) = $46.00

Or as little as $0.92/lb

>50lbs

Contact us to get a quote

 

      We believe that with this schedule your coffee will be ready when you are, every time.

      Also, if you order before 6am AZ on most days, we'll be able to include it in that day's production, but depending on volume it may go out the next day.  We hope as we grow, we'll still be able to meet these commitments.

      We love talking to our customers.  

      • Have a question about our coffees?  We can help with that.
      • Have a question about our roasted coffee or tea?  Yeah, we'll help there too.
      • Want to know more about your order?  Not a problem.
      • Want to chat with someone about life in general?  We're pretty busy, but sure...why not.

      We have someone ready to assist you weekdays from 9 AM - 3 PM (AZ).  If we don't pick up, we're probably roasting coffee and will get back to as quickly as we can.

        • Call or Text us at 480-977-3790
        • Write a note in the form below.
        • Email us at sales@sagebrushunroasted.com
        • We're located at: 393 W Warner Rd. Suite 121 Chandler, AZ 85225

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