Sagebrush Unroasted

Guatemala Buena Esperanza Gold Label | Green Coffee Beans

$9.24
Size:
Quantity:

Recommended Roast Level


City Plus (Medium)


Tasting Notes


Our Guatemalan Gold Label has been a flagship coffee at Sagebrush for many years now. We were thrilled to receive the 2021 crop from the Buena lot of the Esperanza farm. This coffee is both creamy and smooth. The caramel, vanilla, and chocolate flavors combine beautifully. As it cools, the sweet, malty flavors of milk chocolate hit the palate. There is an expected nuttiness to it and the caramel richness is just too good. This coffee continues to be everything we want it to be!


Buena Esperanza Coffee Production


On the south-western side of Hoja Blanca, in the Cuilco department of Huehuetenango, lies finca Buena Esperanza. For more than forty years Doña Maria Castillo, a widow, has been farming coffee, every year hoping for a good harvest. The 'Good Hope' persists today in Maria's thirty year old son Noe, who farms these steep mountains with his brother Marvel. Noe's pride in the land he was given is evident, and he's eager to explain his process and techniques, which he learned from his 10 years working for Nicolas Castillo of Nueva Esperanza, a neighboring farm and Onyx partner.

Chalum and avocado trees protect the Bourbon and Caturra trees, and the family strives to use organic products for fertilization wherever possible. Having recovered greatly from the coffee rust of past seasons, Noe has invested in more effective pruning methods -- the production yield this season will be smaller, but he hopes to improve the health of the trees and increase yields in the future. Processing has improved greatly due to a brand new, much larger drying patio and new wet mill. Water is fed from pure ground springs, or nacimientos as opposed to the river, as lot and mill are high above the river.


Highlights



Recommended Roast Level: City Plus (Medium)
Processing: Washed (Wet Process)
Region: Central America
Flavor Notes: Chocolate, Vanilla, Caramel
Body: Bold, Creamy, Complex
Classification: Gold Label
Recommended Brew Methods: Drip, French Press, Cold Brew
Country Region: Huehuetenango
Certification: Direct Trade
Farm: Buena Esperanza
Producer: Noé Castillo
Varietal: Caturra, Bourbon
Altitude: 1900m

Since our inception, fast free shipping has been one of our tenants as a company.  So it took a long time for me to come to a decision to eliminate the free portion of that sentence.  I know we all want free, so taking that away is putting a lot of trust in you guys to be able to understand my reasoning and trust my math.  I'm going to list a few reasons I moved away from the free shipping model all-together below.  I'd love to hear from you if you think this is a bad decision or if you appreciate me putting the shipping cost decisions in your hands.

Our Latest Analysis of April - July 2020 Deliveries Shows:

USPS:  Average Delivery is about 4 days, ~2% are taking longer than 9 days

FedEx: Average Delivery is about 3.25 days, 0.5% are taking longer than 7 days

Free is Never Really Free

Full disclosure, free shipping isn't really free shipping.  I am paying to ship you your coffee, so you're either paying for it buried in the price of the coffee beans or at the end at checkout.  I think the psychology of free shipping is that you don't end up at the checkout and find out that you need to spend another 30% to get your items.  That's a very real thing and I hope to have a simple pricing model to help you avoid that sticker shock.  Before I get there, let me tell you what I used to do.  It used to cost me about $9.00 to ship 5lbs of coffee (USPS just raised their prices...again).  So what I did was add $1.80 to each pound as I calculated the selling price.  I then had $5 shipping for under $35 orders to try to drive the customer (you) to buy about 5lbs of coffee and make the math work.

There have been several flaws with this model.  First off, it made the cost per lb look like we're WAY more expensive than other green coffee resellers in the market.  Second, it really stops working when someone orders less than 5lbs and more than 5lbs, because the cost to ship 5lbs-30lbs per pound is much less than $1.80/lb.  So it kind of narrowed our market.  Third, we have recently been able to negotiate even better rates with FedEx and blown up the $1.80/lb model.  We can now do a 2-day Padded Pak at an amazing rate and fit 10lbs in it.  THe irony of a free shipping model is that it is less transparent.  If I'm going to be completely transparent with my cost model, then you'll recognize a good deal when you see it and we're all happier.  Transparency makes the whole sales process work better.

So we now include our pricing without shipping and add it on at the end.  To help you optimize your buying experience our shipping pricing is listed below.

Pricing Updated 12/6/2020

 0-5lbs

USPS Priority = $8.50

Fedex 2 day (No Sat / Sun) = $10.00

Or as little as $1.70/lb

6-10lbs

USPS Priority = $16.50

Fedex 2 day (No Sat / Sun) = $10.00

Or as little as $1.00/lb

10-15lbs

USPS Priority = $24.50

Fedex 2 day (No Sat / Sun) = $19.00

Or as little as $1.27/lb

16-20lbs

USPS Priority = $32.50

Fedex 2 day (No Sat / Sun) = $19.00

Or as little as $0.95/lb

21-25lbs

USPS Priority = $40.50

Fedex 2 day (No Sat / Sun) = $28.00

Or as little as $1.12/lb

26-30lbs

USPS Priority = $48.50

Fedex 2 day (No Sat / Sun) = $28.00

Or as little as $0.93/lb

31-35lbs

USPS Priority = $56.50

Fedex 2 day (No Sat / Sun) = $37.00

Or as little as $1.06/lb

36-40lbs

USPS Priority = $64.50

Fedex 2 day (No Sat / Sun) = $37.00

Or as little as $0.93/lb

41-45lbs

USPS Priority = $72.50

Fedex 2 day (No Sat / Sun) = $46.00

Or as little as $0.98/lb

46-50lbs

USPS Priority = $80.50

Fedex 2 day (No Sat / Sun) = $46.00

Or as little as $0.92/lb

>50lbs

Contact us to get a quote

 

      We believe that with this schedule your coffee will be ready when you are, every time.

      Also, if you order before 6am AZ on most days, we'll be able to include it in that day's production, but depending on volume it may go out the next day.  We hope as we grow, we'll still be able to meet these commitments.

      We love talking to our customers.  

      • Have a question about our coffees?  We can help with that.
      • Have a question about our roasted coffee or tea?  Yeah, we'll help there too.
      • Want to know more about your order?  Not a problem.
      • Want to chat with someone about life in general?  We're pretty busy, but sure...why not.

      We have someone ready to assist you weekdays from 9 AM - 3 PM (AZ).  If we don't pick up, we're probably roasting coffee and will get back to as quickly as we can.

        • Call or Text us at 480-977-3790
        • Write a note in the form below.
        • Email us at sales@sagebrushunroasted.com
        • We're located at: 393 W Warner Rd. Suite 121 Chandler, AZ 85225

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