Sagebrush Unroasted

Ethiopia Yirga Cheffe Aricha Gold Label | Green Coffee Beans

$9.44
Size:
Quantity:

Recommended Roast Level:


City Plus (Medium)


Tasting Notes:


Normally we rave about natural processed Ethiopians, but this washed coffee stands out because it is just so good and juicy. It has flavors of peach with the brightness of lemon and finishes with a creamy sweetness similar to a nice meringue. We decided to roast it medium to highlight the sweetness while also maintaining the complex fruited notes. Ethiopian beans have always been a favorite of ours here at Sagebrush, and this one does not disappoint!

Aricha Coffee Production:


This is a single station coffee from Aricha kebele in Yirga Cheffe. There are a few coffee stations in close proximity here, this with the name "Aricha" attached, and it's very close to Yirga Cheffe town. This grade 1 preparation means the coffee receives extra special attention, hand sorting from the drying tables to the final milled coffee, separating under and over-ripe coffee cherry and any defective beans. This extra work improves the overall cup quality and consistency from one cup to the next. Wet processing means that the outer skin and much of the fruit are removed with de-pulping machinery and then fermented (with and without water) to break down the fruity mucilage layer that's stuck to the seed then rinsed away with water. The coffee is then moved to raised drying tables, where it dries over the course of about 2 weeks. After a storage period, the coffee seed is hulled out in one step, removing all the dried skin, fruit and parchment layers at the same time. While this coffee doesn't exactly fit into our "Farm Gate" program (we didn't have the level of direct involvement with the station as we do with some coops), Ethiopia has instituted guaranteed prices to farmers in each region that are quite high. We can be sure this trickled down to the farmer. So in that sense, it satisfies the main tenet of Farm Gate, which is a very good thing.

Aricha carries a potent fragrance of sugar that's been lightly caramelized, hints of baking spices, and fresh berry. The wet grounds exude raw sugar sweetness, along with notes of floral stone fruits and peach blossom wafting in the steam. The cup flavors are clean and refined, sweet from start to finish, and body with buttery texture on the palate. The cup sweetness has a red honey flavor upfront, which falls away to fruit notes of ripe nectarine, lemon meringue, and fruit jams. The cup complexity builds as the coffee cools, a spiced sweetness pointing to gingerbread, and my lightest roasts showing perfumed florals like honeysuckle, and jasmine to a lesser extent. The lemon hint that comes into view is tethered to a citric acidic impression that is vibrant, to say the least, especially at a light City roast level. This is an exceptional washed Ethiopia, light, bright, and utterly delicious.


Highlights:



Recommended Roast Level: City Plus (Medium)
Processing: Washed (Wet Process)
Region: Africa
Flavor Notes: Cream, Lemon, Peaches
Body: Juicy, Creamy, Complex
Classification: Gold Label
Recommended Brew Methods: Drip, Chemex
Country Region: Yirga Cheffe
Certification: Direct Trade
Farm: Various Smallholder Farms
Producer: Aricha Coffee Station
Varietal: Heirloom Cultivars
Altitude: 1500-2200m

Since our inception, fast free shipping has been one of our tenants as a company.  So it took a long time for me to come to a decision to eliminate the free portion of that sentence.  I know we all want free, so taking that away is putting a lot of trust in you guys to be able to understand my reasoning and trust my math.  I'm going to list a few reasons I moved away from the free shipping model all-together below.  I'd love to hear from you if you think this is a bad decision or if you appreciate me putting the shipping cost decisions in your hands.

Our Latest Analysis of April - July 2020 Deliveries Shows:

USPS:  Average Delivery is about 4 days, ~2% are taking longer than 9 days

FedEx: Average Delivery is about 3.25 days, 0.5% are taking longer than 7 days

Free is Never Really Free

Full disclosure, free shipping isn't really free shipping.  I am paying to ship you your coffee, so you're either paying for it buried in the price of the coffee beans or at the end at checkout.  I think the psychology of free shipping is that you don't end up at the checkout and find out that you need to spend another 30% to get your items.  That's a very real thing and I hope to have a simple pricing model to help you avoid that sticker shock.  Before I get there, let me tell you what I used to do.  It used to cost me about $9.00 to ship 5lbs of coffee (USPS just raised their prices...again).  So what I did was add $1.80 to each pound as I calculated the selling price.  I then had $5 shipping for under $35 orders to try to drive the customer (you) to buy about 5lbs of coffee and make the math work.

There have been several flaws with this model.  First off, it made the cost per lb look like we're WAY more expensive than other green coffee resellers in the market.  Second, it really stops working when someone orders less than 5lbs and more than 5lbs, because the cost to ship 5lbs-30lbs per pound is much less than $1.80/lb.  So it kind of narrowed our market.  Third, we have recently been able to negotiate even better rates with FedEx and blown up the $1.80/lb model.  We can now do a 2-day Padded Pak at an amazing rate and fit 10lbs in it.  THe irony of a free shipping model is that it is less transparent.  If I'm going to be completely transparent with my cost model, then you'll recognize a good deal when you see it and we're all happier.  Transparency makes the whole sales process work better.

So we now include our pricing without shipping and add it on at the end.  To help you optimize your buying experience our shipping pricing is listed below.

Pricing Updated 12/6/2020

 0-5lbs

USPS Priority = $8.50

Fedex 2 day (No Sat / Sun) = $10.00

Or as little as $1.70/lb

6-10lbs

USPS Priority = $16.50

Fedex 2 day (No Sat / Sun) = $10.00

Or as little as $1.00/lb

10-15lbs

USPS Priority = $24.50

Fedex 2 day (No Sat / Sun) = $19.00

Or as little as $1.27/lb

16-20lbs

USPS Priority = $32.50

Fedex 2 day (No Sat / Sun) = $19.00

Or as little as $0.95/lb

21-25lbs

USPS Priority = $40.50

Fedex 2 day (No Sat / Sun) = $28.00

Or as little as $1.12/lb

26-30lbs

USPS Priority = $48.50

Fedex 2 day (No Sat / Sun) = $28.00

Or as little as $0.93/lb

31-35lbs

USPS Priority = $56.50

Fedex 2 day (No Sat / Sun) = $37.00

Or as little as $1.06/lb

36-40lbs

USPS Priority = $64.50

Fedex 2 day (No Sat / Sun) = $37.00

Or as little as $0.93/lb

41-45lbs

USPS Priority = $72.50

Fedex 2 day (No Sat / Sun) = $46.00

Or as little as $0.98/lb

46-50lbs

USPS Priority = $80.50

Fedex 2 day (No Sat / Sun) = $46.00

Or as little as $0.92/lb

>50lbs

Contact us to get a quote

 

      We believe that with this schedule your coffee will be ready when you are, every time.

      Also, if you order before 6am AZ on most days, we'll be able to include it in that day's production, but depending on volume it may go out the next day.  We hope as we grow, we'll still be able to meet these commitments.

      We love talking to our customers.  

      • Have a question about our coffees?  We can help with that.
      • Have a question about our roasted coffee or tea?  Yeah, we'll help there too.
      • Want to know more about your order?  Not a problem.
      • Want to chat with someone about life in general?  We're pretty busy, but sure...why not.

      We have someone ready to assist you weekdays from 9 AM - 3 PM (AZ).  If we don't pick up, we're probably roasting coffee and will get back to as quickly as we can.

        • Call or Text us at 480-977-3790
        • Write a note in the form below.
        • Email us at sales@sagebrushunroasted.com
        • We're located at: 393 W Warner Rd. Suite 121 Chandler, AZ 85225

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